A Guide to Networking in 2020

When done correctly networking is a powerful strategy that can help you progress in your career, build professional relationships & keep up to date with industry trends.6 months ago I would have recommended you research local networking events, thanks to COVID19 that won’t be possible for a while BUT that doesn’t mean you can’t begin to build your network digitally.

LinkedIn gives you the power to network from anywhere, and with over 467 million users it’s never been easier to connect with industry professionals and follow updates from businesses worldwide.

We’ve put together our top tips to help you become a LinkedIn networking pro:

Complete your profile and make it stand out

Instead of a smile and a handshake now you need your profile picture and headline to give a great first impression.

Ensure you have completed all of these:

  • Profile picture – A ‘professional’ head shot is best.
  • A snappy headline – Summarise your current role or best skills if actively looking for work.
  • Header picture – Add some personality!
  • Bio – This is an important one, sum up your career / education history with a list of key skills / achievements. Add some personal interest in there, LinkedIn doesn’t just have to be about work!
  • Career history – Clearly state your previous and current role (if applicable) and add details in the description. Think of your profile as an online resume, but keep it short and sweet. Highlight key achievements/ projects.
  • Ask for recommendations – This is a great feature on LinkedIn that will make your profile stand out in the eyes of a recruiter or potential employer. Contact old colleagues / managers to ask for a short testimonial.

Connect

Start by sending a few connection requests to colleagues, suppliers and clients that you currently or previously worked with – if it’s been some time add a note to remind them who you are and let them know you’re hoping to grow your network.

If the reason you’re growing a network is to find a new role, reach out to recruiters and hiring managers within your industry. Ask if they’re happy to have a quick call or receive a copy of your CV.

Interact

Don’t sit and scroll in silence, get your name out there and start engaging with people you know or people you want to know!

Share insightful posts to give your opinion and entourage engagement from others.

Leave comments on articles that interest you.

‘Like’ posts that you enjoy.

Help others

There are many posts circling LinkedIn at the moment from people searching for work, share them with those in your network who might be able to help. People will repay the favour and someone in their network might have the perfect role for you!

Post engaging content

Try writing an article on your insights in the industry you’re in / want to be in. Tag people in the comments who you think will be interested to get the conversation going. Get your post in front of the right people by using hashtags and sharing in groups.

Join groups

A quick search on LinkedIn will give you a huge amount of groups to chose from, only request to join groups that are relevant to you and once you’re in begin to engage with like-minded individuals.

Groups are a brilliant place to ask for help, post your articles and keep up to date with industry trends.

Reach out

If someone in your new network has posted a job that’s perfect for you, don’t just hit apply. Go directly to them with a concise message of why you’re applying to stand out against the herd of applications.

If you’re struggling to build an engaged, supportive network on LinkedIn send me a request and I’ll give you some extra tips!

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