5 Key Considerations for a Competitive Employer Offering

In today’s job market, the benefits once seen as ‘perks’ are now considered the bare minimum. Since Covid-19, many jobseekers expect flexible work arrangements that allow them to balance their professional and personal lives. Some even prefer remote working for its productivity benefits.

To dig deeper, we recently asked our LinkedIn network – primarily professionals from the Aviation, Fire and Security, and Medical Device sectors – what matters most when considering a new role: company culture, career growth, earning potential, or flexibility.

The results? Career growth and development opportunities came out on top, closely followed by company culture, with work flexibility and earning potential trailing behind. This shows that candidates are prioritising long-term career prospects over salary alone.

As a recruitment agency working closely with candidates, we know what they’re looking for. If you’re an employer looking to grow your team, here are 5 key factors to consider for a more competitive employer offering:

A strong company culture

For many job seekers, it’s crucial to find a company with the right cultural fit. They want to know if the work environment is positive, the management style aligns with their values, and that the organization is a true reflection of their brand. If your recruitment process doesn’t give candidates a clear idea of what it’s really like to work for your company, you’re making it harder for them to gauge whether they’ll be a good fit.

Career prospects

Job seekers are more likely to consider a role when they see clear opportunities for long-term progression. Highlighting training and development options, such as funding qualifications or offering secondments, will attract those looking for career growth. These opportunities not only boost interest in your vacancies but also contribute to employee retention.

An attractive salary

While salary isn’t the only factor, it’s often the first thing candidates want to know. Listing salary details in your job advert makes it easier for potential employees to assess if the role is right for them. With 2 in 3 job seekers more likely to apply when salary information is included, it’s a simple yet effective step to increase your application rate.

Flexibility

Jobseekers are increasingly prioritising work-life balance. Offering flexibility, whether through remote working options or flexible hours, shows that you understand the importance of personal time. A role that offers a good work-life balance will boost morale and motivation, leading to happier, more productive employees.

Good benefits

Attractive benefits can be a key deciding factor in whether candidates accept an offer. Beyond the usual perks, consider adding unique benefits such as in-house gyms, wellness initiatives, or recreational activities. These types of offerings can help set you apart from other employers and make your role stand out.

Expert Workforce Solutions

At Peopleforce Recruitment, we’re here for all your hiring needs, solving your recruitment challenges by matching you with experienced professionals in your industry.

Need help finding the right candidates? Get in touch today!